EdUp, Leading Tech Training Provider from Singapore

“The course provided me with a strong foundation on what marketing is all about. It covers extensively, the technical skills and jargon like SEO, SEM, CRM, etc. which enables me to understand these better in my area of work.”

Sindoori

Professional Certificate
Beginner-friendly Curriculum
100% Online, Live Guided Learning
Earn A Certification In Just 8 Lessons
Learn Hands-On, Industry Relevant Skills

SCHOOL YEAR

Coming Soon!

Advanced Digital Marketing Course Fees

Course Fees: USD$4,500

Lesson 1: Advanced Social Marketing

Understand Different Toolsets In Facebook Business Manager
Analysis And Reporting Of Campaign Performance Through Ads Manager
Building First Party Audiences, Understanding Audience Demographic And Affinity Behavior
How To Setup Conversion Tracking Through Fb Pixel
How Facebook Brand Lift Studies Work And Why They Are An Effective Complement For Traditional Media Campaigns
Tiktok Advertising Basics

Lesson 2: Advanced Seo

Google Search Console For Webmasters: Learn How To Analyze Your Website’s Seo Performance And Identify Opportunities To Grow Your Traffic
- Guide To Refining Your Title And Meta Description At Scale
Deepen Your Seo Tooling Set:
- Moz For Page Analysis
- Ubersuggest For Keyword Analysis
- Ahrefs For Backlinks Analysis
Learn How Physical Businesses Can Use Google My Business Seo To Drive High-Intent “Near Me” Store Visits
- Google My Business Setup And Optimization
Write Your First Seo Brief

Lesson 3: Advanced Google Ads

Familiarise Google Ads Ui, Analyze Campaigns, Competition, And Generate Reports
Optimize Campaigns For Keyword Relevance By Analyzing Quality Score, Managing Match Types, And Utilizing Negative Keyword Lists
Understand How And When To Use Dynamic Search Ads (Dsa) And Unified App Campaigns (Uac) In Paid Search
Introduction To Google Discovery And Youtube Ad Formats
Learn How To Use Reach Planner To Generate A Youtube Media Plan

Lesson 4: Programmatic And Direct Publisher Management

Introduction To Programmatic Marketing
Why Programmatic Marketing Is Useful For Your Business
Understand The Programmatic Ecosystem: Buying Programmatic Deals And Managing Publishers
Delve Into The Capabilities Of Programmatic Media And Select Different Publishers Mapped To Your Campaign Goals

Lesson 5: App Growth & User Privacy

Factors That Can Increase Your App’s Organic Rank Through App Store Optimization (Aso)
Building App Growth Flywheels Through Organic And Paid Channels
Structuring App Growth Through The Pirate Metrics Funnel (Aarrr)
Understand Apple’s User Privacy Frameworks And How It Affects App Growth And Advertising
Understand The Personal Data Protection Act (Pdpa) And Its Implications For Marketers

Lesson 6: Conversion Rate Optimization

Mapping A User Path To Conversion On Google Analytics
Calculate The Impact Of Conversion Rate To Business Growth And Identify Levers For Improving It
Evaluate The Elements Of A Landing Page And Break Down What Makes A Landing Page Convert Effectively
Understand How Growth Hackers Run Effective A/B Tests And The Steps To Run A Robust Experiment Yourself

Lesson 7: Integrated Marketing Campaigns (Imcs) & Course Presentation

Understand How Digital Marketing Campaigns Are Planned In Practice Between Agencies And Clients
Walkthrough The Four-Step Process Of Planning A Digital Marketing IMC
Put Together Everything You Have Learnt In The Course To Generate Your First Integrated Cross-Channel Media Plan
Understand How Companies Use Imcs To Drive Both Brand And Performance Marketing Results

Lesson 8: Mock Presentation & Course Recap