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Earn A Certification In Just 8 Lessons
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Customer Analytics Course Fees

Course Fees: USD$4,500

Lesson 1 (Customer Analytics Course)

Course Introduction
What is Customer Analytics?
Why is Customer Analytics important?
Applications of Customer Analytics by Modern Enterprises
What metrics are frequently used by customer analysts?
Customer Centric Marketing

Lesson 2 (Customer Analytics Course)

Stages of Customer Lifecycle
Customer Journey Map
Customer Journey Map Analysis
Customer Needs Prioritization
Technical and Business Views on Customer Needs

Lesson 3 (Customer Analytics Course)

Customer Analytics Process
Introduction to Data Models
Metadata
Data preparation Process
CRM Overview

Lesson 4 (Customer Analytics Course)

Customer Information
Foundational Concepts
Customer Behavior

Lesson 5 (Customer Analytics Course)

Descriptive and Diagnostic Analytics
Data storytelling
Visualization of data patterns
Visual perception of data: principles

Lesson 6 (Customer Analytics Course)

Predictive and Prescriptive Analytics
Customer segmentation
Customer segments prioritization
Prediction models with AutoML
Prescriptive actions

Lesson 7 (Customer Analytics Course)

Customer analytics and business operations impact
Customer analytics operating mode
Model management: MLOps

Lesson 8 (Customer Analytics Course)

Emotions
Cognitive limitations
Loss aversion bias
Confirmation bias
Framing bias
Other behavioral biases

Our Instructors and Alumni Come From

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