EdUp, Leading Tech Training Provider from Singapore

“The course helped me gain an in-depth knowledge of digital marketing such as SEO and SEM. This has given me the confidence to lead my current company in today’s digital market trend.”

Alicia Hong

Professional Certificate
Beginner-friendly Curriculum
100% Online, Live Guided Learning
Earn A Certification In Just 8 Lessons
Learn Hands-On, Industry Relevant Skills

SCHOOL YEAR

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Intro to Digital Marketing Course Fees

Course Fees: USD$4,500

Lesson 1: Fundamentals & Digital Channels Landscape

Course Introduction
What is Digital Marketing?
Why is Digital Marketing Important?
Digital Marketing Objectives, KPIs, and Metrics
Digital Channel Landscape

Lesson 2: Social Media: Organic & Paid

Intro to Top Social Media Platforms and Organic Use Cases
Understanding the Organic Facebook Algorithm
Breakout: Social Media Audit
Facebook Ads Campaign Fundamentals and Optimization
Walkthrough Of Facebook Ads Manager

Lesson 3: Search Engine Optimization (SEO) & Content Marketing

Introduction to SEO and Top-ranking Factors
Breakout: Google Ranking Exercise
Optimizing Key Website Elements for SEO
Keyword Research Fundamentals
Content Creation for SEO
Strategy for Backlinks Generation

Lesson 4: Paid Search / Search Engine Marketing (SEM)

Why Should a Business Use SEM?
Paid Search Strategy and Auction Fundamentals
Understanding Keyword Match Types
Revisiting Google Keyword Planner for SEM
Walkthrough of Google Ads
Intro to Dynamic Search Ads (DSA)

Lesson 5: Analytics & Measurement

Intro to Google Analytics
Google Analytics Practicum: Assess Site for Common Marketing Challenges and Insights
Compare The Usefulness of Different Digital Attribution Models
Understand How Ad Tracking Works and the Implementation of UTM Codes

Lesson 6: CRM & Retention